Kyary Pamyu Pamyu has a long way to go to get me to overlook the disappointment of “Invader Invader,” but I suppose this is a start, of sorts.
Following the usual pattern, Kyary is using a snippet from music not yet released, teasingly revealing part of it in an ad campaign. In this case it is the song “Mi” which will be on the album, Nandacollection, set to come out June 26. “Nan da kore?” means “What duh hell is dis?” With Kyaracteristic word play, Kyary combines “Nan da kore” with “collection” (Nan + da + korekushon) to create her own Joycean hybrid phrase. It’s like saying, “What duh hell is display?”
On the subject of Joycean worldplay, Kyary makes a sentence at the end of this spot consisting of nothing but nonsense iterations of “mi”: Mi mi mi mimi. Mimi mimi mi. Or is Joycean the wrong term for that? Dadaist?
Nice to see Kyary returning to the formula of over the top kyuteness lavishly spliced with hallucinogenic weirdness–always a good formula for her. Kyary has the Tempura Kidz working with her here. The Glico product is “Ice no Mi” (アイスの実), which are round ice candies.
Bonus Tempura Challenge:
One of the T kids is a boy. Which one?