Kyary Pamyu Pamyu & ALOOK NEON cm

File this under “still way behind schedule on Kyary blogging.”

Miru mirareru (See. Be seen.)

This is the ALOOK NEON glasses cm from about three months ago. The hair curls read “Cool” (or so some commentators surmise) and the song, which has not yet been featured on this humble blog, is “Slow Mo.” It’s an interesting song with a new kind of sound and will need more focussed attention from our Kyary department at some date in the near future.

And yes, of course we would be remiss if we did not include the obligatory bonus “the making of” sequence!

Hello. I’m Kyary Pamyu Pamyu, just finished with a new cm for ALOOK. The theme this time is this “ootoku-chuuru” [haute couture] creation made just for me out of 700 pairs of glasses. It’s the only costume of its kind made in the world. You can probably see for yourself but it was made, one by one, with real glasses. It took over one month to make. And the glasses that I wear in the cm are these, ALOOK NEON. These are stylish neon colored glasses to wear this winter. Please be sure to check them out at an ALOOK outlet! This has been Kyary Pamyu Pamyu. Bye bye!

To modify an Audrey Hepburn word introduced to me by blogger Amb, Kyary’s dress is . . . spectaculaclar. Spectacle-acular? Spectacular-ectacle?

How about Spectacu-electracle?


Kyary Pamyu Pamyu & Yume no Hajimarinrin

I’m seriously slipping as a Kyary blogger. This came out more than two weeks ago! It has now glided past 1.5 million views.

The words:
Blogger Super Happy Awesome does the honors here, with commentary and translation of the lyrics, given in English, Japanese, and romanized Japanese, respectively. I’ll go out on a limb and translate the song title as “The Begin-ring-ring of the Dream.” This is typical Kyaryan wordplay, combining hajimari (beginning) and ring ring: hajimarinrin.

The music:
On first listen, the music rated a bit low for me on the Kyaryan spectrum, coming off as kinda thin. On second listening, it acquitted itself, maybe not overwhelmingly, but enough. The trick was that I needed earphones to pick up the bottom half. The arrangement is surprisingly conventional, with little trace of songwriter Yasutaka Nakata’s trademark technopop. There is lots of piano, carrying on from where Mottai Nightland left off. The piano pounding creates a kind of driving, Elton John type anthem vibe. So, the thinness that I thought I was hearing was in fact Kyary’s voice, which is more than usually naked and unaugmented here. But that’s part of the plan . . .

The visuals:
The Kyaryan vision is not just up to par but develops a substantial and interesting new twist. This is “meta” level Kyary: she is openly, almost systematically referencing all of her previous videos (well, at least most of them, and certainly the important ones) as well as her modelling career. The visuals (and lyrics) deal with graduating, saying goodbye to previous incarnations, and looking ahead to something new.

It is probably no coincidence that Kyary is also majorly cute in this video, and cute in a womanly and much less girlish way. So, is Kyary growing up, moving past the perpetual arrested childhood of her established musical persona? Is she pivoting in an entirely different direction? As with all other things Kyary, we’ll just have to wait and see.

Bodacious Boldness Brimming at BoFN

In my monthly stints at The Blog of Funny Names, I think I’ve done just about everything to try to impress the big kids over there. Music. More music. Psychological attention tests. Anthropology. Purple prose. Public service spots. Poetry! Uh, movies? . . .

Yeah, I did just about everything. Everything except actually generate some traffic, that is. Views for my posts over there generally get a modest initial dribble, then invariably settle down into a long drought with sporadic drips.

But that’s about to change, my fine funny name friendz.

With today’s contribution you’re gonna finally see that I’m not just some weird, geeky type induhvidyool.

Oh, no. I’m a playa, see? I’m one bad-acid mojo mopho.

Oh, yeah. I’m gonna generate some hits. And I’m gonna get um right now. And then those views are gonna keep coming. And then more. And more. And one month later they’re still gonna be poppin’ up those little views per hour bars.

And you’re all gonna say, whoooooooaaaaaa! Who exactly is that wild, woozy wizard of words? And how on earth did he do that?

And then I’m gonna set my hat in place, straighten my lapels, adjust my sunglasses, take the toothpick out of my teeth and say, Heed me and behold, O ye collegiate colleagues of mine, for it is no mystery. I did it the only way I know how.

Kyary blogging!!!!

Kyary Pamyu Pamyu & Mottai Night Land Redux & AU CM

Kyary always comes around in crushing waves of activity. When she flips into high gear it’s hard to keep up. So, let’s see, we’ve recently been compelled to cover her toothpaste incarnation and her inspired new video. Here, Kyary uses the same Mottainai song in an AU promo.

I’m getting a kind of Studio Ghibli hit with the ghostly entities. Those, and Kyary’s pointy teeth, are just in time for Halloween. Although it’s hard for Kyary to top Fashion Monster for the Halloween ambience.

Script transcription/translation
Stylist: Kyary-chan, you got on Smart Value, right?
[“chan” is an endearing diminuitive suffix],
Kyary: Hunh? What the h*ll is that?
Ghostly entities appear with the letter “Mo.”
Entities: Mo? Mo? Mo? Mo? Mottainai! (Wasteful)
[Kyary Screams]
Stage crew member (knocking on door): Kyary-chan? . . . It’s no good.
Handler: She won’t come out.
Director: Kyary-chan? [Opens door]
[Kyary sings the first lines of “Mottai Night Land”]
Voiceover (reads campaign slogan): Such a waste when people don’t know about it.
Director: She’s possessed.

And don’t forget it’s Day Three for Nightskyradio’s Rocktober Halloween Countdown!

Kyary Pamyu Pamyu & Mottai Night Land

It’s been ages since I posted more than once on the same day, but some situations call for emergency measures. Like Kyary’s new video! Catch it here while it still hovers in the tens of thousands.

I think we got a winner this time. I was going kind of meh on the music at first, since it sounded basically like a retread of Furisodeshon, but it actually picks up, and for total spectacle this is definitely two thumbs up. The third or fourth time through I started to catch how operatic this song is, kind of the way “Bohemian Rhapsody” is operatic, and there are quite a lot of skillful touches in the arrangement–I almost want to call it “orchestration” instead of arrangement.

I must confess, I had been progressively deflated by each new Kyary video after Fashion Monster and Furisodeshon. She seemed to be losing her signiature vision for wild, hallucinogenic pastiche. But here, when she throws skeleton-headed marionettes together with a pastel baby piano, Alice in Wonderland motifs, a giant chainsaw, golden oiled bikini dancers (the most overt sexuality Kyary has ever depicted to date), and pink strawberry sprinkled poo-poo, then, yeah, I think we can say Kyary’s got her groove back.

“Mottainai” is “What a waste!” (Here, in the sense of “It’s wasted on me” or “I don’t deserve it.”) Kyary combines “mottainai” with “night land” to get “Mottai night land.” Her theme remains the chronologically mature girl stuck in prepubescence, standing at the threshhold of adult life and never quite stepping in. And then making that delicious hesitation (or trying to make it) into a magnificent imaginative gesture. The cautious renunciation of adventurousness declares itself as the ultimate creative adventure. Romanized lyrics and English translation here.

Kyary Pamyu Pamyu Toothpaste CM & Plus Bonus Behind the Scenes Footage!!!!

I kyan never forget that the vast majority of my hits are for Kyary-related posts. Hence, the new Ora2 toothpaste CM must be covered, or I totally lose my standing within the Kyary kyomyunity.

This CM kyampaign is going to be broadcast across East Asia, with Kyary serving as “Ora2 HAMiGAKi Ambassador” (“hamigaki” = toothbrush or toothpaste). Hmmm. As you may or may not know, Kyary has a semi-official role as “Kawaii Harajuku Ambassador” (granted by the mayor of Shibuya ward in Tokyo last year). So, the “Ambassador” title here is clearly being taken out of context and used to promote blatant commercial interests (literally “commercial interests”! Ha ha!). Should we take this as an ironic wink, or a gross kyonflict of interest? But perhaps it’s better not to look too deeply into such things.

Language notes: The CM uses Kyary’s song “Sungoi Aura” (set to accompany her new single that will be released early next month), playing on the name of the toothbrush: “Ora2” (Aura: Ora). The new self-designation “Kyary Hamyu Gakyu”–which appears prominently in transluscent psychedelic toothpasty pastels–is a play on “hamigaki” (again: toothpaste or toothbrush). Is this kyaracteristically inspired Kyaryan wordplay? Or really lame shark jumping with the Kyaryan puns? I kyan’t decide, but for perspective imagine Katy Perry appearing in a toothpaste campaign with the name “Kateeth Pastey.” Would that be clever, or cringe-worthy?

But, wait, this is not all! There is also the making of Kyary’s toothpaste CM!!!!!!

I’m going to have to come down on the side of thumbs up for this project. This is a fairly well-conceived and well-executed Kyaryan fantasy. However, I think Kyary herself could actually have been spruced up a bit more to blend in more with the shiny, antiseptic pastels of toothpaste world. Her teeth aren’t sparkly enough and the colors of her get-up seem maybe half a shade too muted, don’t they? One should really pull out more stops where Kyary is concerned.